Led the design and creation of a new branding experience for a locally-owned daycare business in Ypsilanti, MI. The process took several weeks and consistent collaboration with the daycare owners to learn how to best represent their brand and expand their reach within the community.
The media package was used to promote The Explorer Club and its various programs to local schools and parents. This page includes a portion of the materials created for the package.
The revamped branding experience is meant to evoke a sleek, but fun and bubbly mood to reflect the daycare's emphasis on learning, exploration, discovery, and socialization.
